Individual Assignment: Case Study
· Select one of the following cases from the International Business Textbook:
o “Nike: The Sweatshop Debate” at the end of Part 2
o “Google in China” at the end of Chapter 4
o “Boeing versus Airbus: Two Decades of Trade Disputes” at the end of Part 3 (Video is not required to complete this case.)
o “The Russian Ruble Crisis and Its Aftermath” at the end of Part 4
o “Molex” at the end of Part 6
o “Merrill Lynch in Japan” at the end of Part 6
· Write a 500- to 750-word paper in which you address the following topics:
o Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study.
o Determine the various roles that host governments played in this particular global business operation.
o Summarize the strategic and operational challenges facing global managers illustrated in your selected case.
· Format your paper according to APA standards.
Case Study: Merrill Lynch
In 2009, Bank of America acquired Merrill-Lynch to be its international investment-banking center, making Merrill-Lynch the largest brokerage firm in the world (Investopedia, 2013). While there have been many challenges, Merrill-Lynch has proven to have a sound global investment strategy. Although there have been scandals, natural disasters, and an economic slowdown, a part of Merrill-Lynch’s strategy has been to invest into the future of Japanese markets.
Legal, Cultural, and Ethical Challenges
One of the side effects of globalization is, when one of the more powerful industrial nations goes through an economic crisis, it affects economies all over the world. The United States, the most powerful economy in the world, is experiencing an economic crisis that has affected global markets. Japan, the second largest economy in the world, is also suffering a similar economic crisis, making the crisis a global phenomenon and not just a local or national problem.
The saying, ‘It takes a village to raise a child’ is apt in the global economic crisis. No one nation has the power or ability to pull the world’s economy out of the current economic slump. It will take the cooperation and investments of many modern and industrialized nations, working together, to see the world through this crisis.
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